In-game advertising for mobile & web games
Playboard Media places your brand on the LED boards, billboards and screens inside mobile and web games. Players see it while they play, and the game never stops for it.
In-world vs. pop-up
Most game ads freeze the action and wait for someone to find the X. In-world placements sit where advertising sits in real life: around the pitch, over the track, across the skyline.
Placements
The same places brands buy in the real world, rebuilt inside the games people play every day.
Perimeter LED
Tier ribbon
Big screen
Football & sports
Perimeter LED boards, tier ribbons and the stadium screen, rotating your spots between the ones already running.
Start gantry
Trackside banner
Racing
Start gantries, trackside banners and grandstand fascias.
Bridge screen
Bus shelter
Open world & city
Facade screens, bridges, bus shelters and storefront displays.
Courtside LED
Centre-hung
Arena & basketball
Courtside boards, the centre-hung scoreboard and ribbons around the bowl.
Casual mobile
Billboards in runner, puzzle and arcade levels, plus opt-in rewarded video.
Web & browser games
In-game boards plus branded loading screens and skins in HTML5 games.
Formats
Static or animated creative on LED boards, billboards and posters inside the game world.
Your video on big screens and in-game displays, playing inside the scene.
Players choose to watch in return for an in-game reward. Opt-in and full screen.
Sponsored loading screens, skins and takeovers in browser games.
Send us your logo, banner or video. We prepare the versions each game needs.
How it works
Your goals, markets, audience and dates.
We match games, formats and placements and send you a media plan.
We adapt your creative for each game and run brand-safety checks.
Impressions, viewable impressions and time in view, game by game.
Measurement & safety
people play video games
of them play on mobile
of the world's population plays
Source: Newzoo, Global Games Market Report, September 2025.
FAQ
Ads placed inside the game world, such as LED boards around a pitch or billboards beside a race track. People see them while they play, the same way they see ads in a real stadium or street.
In-world placements don't. They're part of the scene. Rewarded video only plays when a player chooses to watch it.
Your logo and a key visual, or an existing banner or video. We prepare the sizes and versions each game needs and share them with you before launch.
Impressions, viewable impressions under the MRC in-game guidelines, and time in view, reported per game and per placement.
Tell us who you want to reach and where. We build the plan around the games and markets that fit your campaign.
Every campaign is planned around your goals, markets and dates. Book a demo and we'll send you a proposal.
Book a demo
Tell us what you'd like to promote and where. We'll set up a short demo and show you placements that fit.
